Our mission is to redefine goal-setting using data-driven techniques that empower behavioral change. We believe that with the right tools and resources, anyone can transform their goals into reality.
Our story begins like many stories do: with someone on a mission to shed a few pounds. What makes our story different though is that this someone was equipped with a PhD’s worth of knowledge and the academic resources to figure out what works when it comes to eliciting behavioral change to achieve personal goals. This someone was Dean Karlan, a Professor of Behavioral Economics at Yale University, his weight-loss story ended with the discovery of a successful goal-setting tool and his mission lives on today at stickK: to empower others with the tools and resources they need to achieve their personal goals. What Dean Karlan discovered was the behavioral power of what we now refer to as a Commitment Contract. Through personal experience and academic research,* Dean found that people were significantly more successful if they signed a contract obliging them to achieve their goals. On a mission to make this powerful goal-setting tool available to people around the world, Dean bounced his envisioned online goal-setting platform idea off of his colleague Ian Ayres, a Professor at Yale Law School and the author of Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart and Carrots and Sticks: Unlock the Power of Incentives to Get Things Done. Ian Ayres saw the power and potential of Dean’s online goal-setting platform and quickly joined Dean Karlan and a current Yale MBA student, Jordan Goldberg, to create what we now call stickK.
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